ICE - In Case of Emergency
The "Ice Idea" is catching on. An ambulance paramedic by the name of Bob Brotchie came up with the idea to program the phone number of your next-of-kin into your cell phone under the name of ICE. This would allow paramedics to quickly contact someone in the case of an emergency, without having to search through wallets and/or guess at important contacts in cell phone lists. To read an in-depth article on this "multi-media phenomenon," click here.
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